Mount Avoca Style Guide

TYPE FACES | FONTS:

Jupiter Pro:
Serif font used for titles and headings.
Estate wine label names, documents, tasting notes, vouchers, posters etc.
Capitals only

GT Walsheim Pro:
San serif font used for body text. 
Brouchers, posters, tasting notes, price lists, maps, general graphics etc.

Crimson Text:
Serif font used for website titles and headings.

Instrument Sans: 
San serif font used for website body text. 

WEB COLOURS:

#FFFFFF - Website background, hero image & button text.
#E5E1DC - Background for EDMS & sale product photos (Flexible, this can be changed.) 
#9F804C - Website & Winehub app buttons.
#B1783D - Accent colour for EDM text. 
#553535 - Website font colour. 

PRINT COLOURS:
Logo is gold (KRUZ foil xx) and bronze (KRUZ foil xx)
PMS xx for print

LOGOS:

Click here to access our logos google drive folder: 

DIMENSIONS FOR IMAGES:
Product Images - 1080p x 1080p - Aspect ratio: 1:1 (square)
Bottle Shots - 1255p  ×  4473p - Aspect ratio: approximately 1:3.5
Blog Images - 1500p x 1000p - Aspect ratio: 3:2 (landscape)